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Mobile App Revenue to Reach $38 Billion by 2015

Mary Meeker, the highly respected Morgan Stanley analyst, recently reported "...that the world is currently in the midst of the fifth major technology cycle of the past half a century. The previous four were the mainframe era of the 1950s and 60s, the mini-computer era of the 1970s and the desktop Internet era of the 80s. The current cycle is the era of the mobile Internet." She goes on to predict that within the next five years "more users will connect to the Internet over mobile devices than desktop PCs."

In a report released in mid-February 2011, John C. McCarthy, a vice president and principal analyst at Forrester Research, said that the business opportunities associated with mobile applications was just beginning. Mr. McCarthy estimates that the combined revenues from mobile applications, services and business management will reach $54.6 billion a year by 2015. He also estimates that the revenue created from customers buying and downloading apps to smartphones and tablets will reach $38 billion by 2015. (http://bits.blogs.nytimes.com/2011/02/28/mobile-app-revenue-to-reach-38-billion-by-2015-report-predicts)

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