Why go Mobile

Some points to ponder

• 10% of Google search for travel is now on a mobile – looking for maps (especially at weekends), Google Places, Streetview, Google Goggles.
• 70% of mobile hotel bookings are for the same day, with the peak day on Friday.
• Hotels.com tripled mobile booking during Q4 2010.
• Almost 10% of TripAdvisor site traffic is now on their mobile site.
• Growth of mobile:
  40% will use mobile for destination information.
  30% will make changes to a booking during trip
  25% for electronic check-in
  30% for social networking during a trip

“In the last twelve months, customers around the world have ordered more than US $1 billion of products from Amazon using a mobile device," – Jeff Bezos, founder and CEO of Amazon.com (July 2010).

Rob Torres, Google’s managing director of advertising and marketing for the North American travel sector, reports on hospitality marketing that:

• The number of searches in the travel category via a mobile device is up 1200% this year
• hotel searches on Google Maps have grown 3000%
• The number of mobile bookings in the travel space is accelerating: from $20 million in 2008 to $200 million this year, with over $80 million coming from the hotel category alone.

To read more on the KONEKT MOBILE SOLUTION - click here